Release Date: 09/30/2009

"Every Drop Makes a Difference" Campaign Will Initiate Reforestation in Buckhorn WMA

HALLS and The Conservation Fund announced on Sept. 30 the launch of the "Every Drop Makes a Difference" campaign to preserve, restore and protect one of America's most precious natural resources, its trees, and Louisiana will be a beneficiary.

The program features in-store promotions, a national sweepstakes and a virtual forest where participants can plant a tree online and learn more about how native forests help clean the air we breathe, filter the water we drink and enhance habitat for wildlife.

"With limited financial resources available during a period of budget reductions, assistance from a corporate partner that enables this agency to move forward with habitat restoration is greatly appreciated," said Robert Barham, secretary of the Louisiana Department of Wildlife and Fisheries (LDWF).

The Conservation Fund (http://www.conservationfund.org) will launch the restoration efforts at Buckhorn Wildlife Management Area, an LDWF property located along the lower Mississippi River valley. Restoring forests in this area greatly benefits the Louisiana black bear and helps improve air quality, control flooding and minimize damage from storms.

"Protecting and restoring America's forests is perhaps one of the greatest and most important environmental challenges of our time", said The Conservation Fund's Jena Meredith. "Every year we lose nearly 1.5 million acres of working forest across the country, and the forests that remain are increasingly degraded. Support from HALLS and its consumers is making a critical difference to help restore these special lands for wildlife and people alike."

With every entry in the HALLS Every Drop Makes a Difference Sweepstakes (www.gethalls.com), a $1.00 donation will be made to The Conservation Fund to help support its reforestation efforts across America, up to $100,000.

"At HALLS, we believe that doing good for the community is good for business - its part of our Cadbury heritage and part of our Purple Goes Green program, a comprehensive environmental initiative. We're pleased to partner with The Conservation Fund to help restore one of the country's most important assets - our forests and the wildlife that take refuge in them," said David Vivenes, HALLS Marketing Director. "With this program, we're proving that every drop of HALLS does make a difference by helping consumers feel relief while helping to restore American forests."

Restoring the nation's forests is one of The Conservation Fund's highest priorities, and the group supports numerous public natural resource agencies across the country.

"When many people think about deforestation, they think about the Amazon or even Central America," said The Conservation Fund's Louisiana state director, Ray Herndon. "What they may not know is that we have lost more than 20 million acres of bottomland hardwood forest over the last century along the lower Mississippi River valley alone. It's time to turn that trend around."

EDITORS: For more information, contact Vanessa Vaughan at The Conservation Fund, ph. 703-908-5809; Kathy Beyer DiBenedetto at HALLS-Cadbury North America, katharine.beyer@cadbury.com; or Bo Boehringer, LA Dept. of Wildlife and Fisheries, ph. 225-765-5115.